Whiskey for the people
Whipper Snapper Distillery is Perth’s first premium whiskey distillery. Approaching its ten-year milestone, Whipper Snapper needed its brand to catch up with its ambition. Upshot had built real equity on shelf — but its standalone identity had weakened its connection to the Whipper Snapper name, and a growing portfolio needed a unified voice.

Zendoke repositioned Upshot within a cohesive Whipper Snapper brand architecture — sharpening shelf presence, strengthening recognition, and building a platform for the next decade of growth.