After three years of operating as a successful venue, Margaret River Brewhouse engaged Zendoke to help widen their reach beyond the local town’s 7,500 population and touring visitors. MRB’s original six armed mermaid symbolised the three families that created the brewery. It was a nice idea, so we evolved her, gave her a name, Megsy, and aligned the brand imagery with the local environment. The intention was to create a brand that reflected the laid back atmosphere of the venue, a hand drawn logotype that paid homage to the river on which the brewery sits, was the cornerstone to re-creating that feeling, supported by natural textures and tactile print techniques, to create a sense of chill.