Frazer Woods


Brand Identity & Packaging

Frazer Woods are a pre-eminent maker of sparkling wines in the Margaret River region of Western Australia. Zendoke were honoured to delve deep into their history, environment and their sparkling wine brand ‘La Cache’ to produce a brand identity and a range of packaging solutions that reflected their personality, their place and to give them the tools to tell their brand story.

The label design was structured to tell the story of the Frazer Woods La Cache (meaning the hiding place) brand, drawing a visual narrative from its location in Margaret River, Western Australia, the native flora and fauna that inhabit it, and the traditional methods of the sparkling winemaking process.