Brand Identity & Packaging
With consideration to the Bolt Coffee mottoes; Recycle, Reuse, Reinvent, we delved into the past, to be inspired by the everyday objects that have been recycled, reused and reinvented at the Bolt Roastery. Vintage oil cans, woodblock prints, the odd rusty bolt or two, all played a part in their new brand image. Bolt Coffee do things a little differently and we believed these characteristics should flow through to how they packaged their product. A solution that spoke to the core of the company and distinguishes itself from the array of coffee bags in the crowded market place. A different take on the typical and expected approach to coffee packaging.