We were tasked with designing a packaging suite for Husk Rum  “Discovery Range” that spoke of provenance, a sense of place that connected them to the land and its elements – the salt sea air, fertile volcanic soil and pristine waters. From the Gondwana rainforests and mountains of the caldera, to the surf, sand and rocky headlands of the coast, reflecting the environment and lifestyle of the North Coast of NSW. Rums that are made for fun, mixing breathtaking cocktails or just sipping in the good times, we created a style that reflected the more casual approach to life.